What does that mean? Well, the idea is that it would be a place where good material for analogies can be found. i.e. the back half. So, every time he (or maybe contributors, Russell?), comes across a good one... for example the fact that Dimitar Berbatov runs less than any other United player, yet is in the right place more often ...it gets blogged.
Here's the thing though. Russell probably won't get round to doing this. He already does lots of other stuff, and doesn't have time to organise a 5-a-side game against Nonsense at the moment (probably just scared!), let alone start another blog. However, I suspect that's why he posted the idea today.
See, now what going to happen is that people who like the idea will start contributing to it through posts like this, and then someone will offer to set it all up for him, someone else will brand it etc etc. And before you know it, the site will be up and running in a flurry (see what I did there?!) of activity. We did something similar with Flaming Desks, which is working quite well.
Here's my two-penneth:
- It should definitely be a collaborative, but curated, effort. The more analogies the better, especially if...
- ...someone out there is surely capable of writing an awesome bit of search logic, whereby visitors can enter the nature of the thing they're trying to find an analogy for and it finds the right one! (This would have to be bloody clever, a bit like some of the tech. in Ubiquity, which is potentially amazing, but currently too difficult.)
- I'm in. This kind of approach worked for us on Flaming Desks, so I hope that's what Russell's doing too. Dunno how I can help yet...