Here at Nonsense, we've just completed our latest bit of work. It's for ActionAid UK, and our brief was to get more people to take the "Who pays? pledge", stating that they want to see tougher regulation of how UK supermarkets treats suppliers in developing countries. So that, in a few weeks, ActionAid can present a big list of names to the Competition Commission (who are set to report on UK supermarkets soon).
I'm gonna resist the urge to bash the likes of Tescos, Sainsbury's etc on this blog. (Largely because ActionAid do a much better job of that than I ever could here.) Nor will go off on one about how good a cause it is... that should be obvious.
All I want to say is that we're pretty proud of this. Rather than build a campaign to get people to sign the pledge, we decided that we'd give people the opportunity to really get involved, by making their own mini-campaign for us. Here's mine:
This has the obvious benefit of getting people more involved in the Who pays? movement from the start. And, the thing I really like is how it works as a "distributed widget-y campaign thing" - i.e. members of the public are going out and getting sign ups for us, by embedding it their blogs like I have, or using the clever tools to send it to all their Facebook friends. It's something I've noticed a few people have been thinking about since Iain Tait posted on his blog about how difficult it is to get good stuff out there these days.
As well as the techie stuff, our friends at Fuse also did the animation work, which I'm sure you'll agree looks beautiful (nice one B-Man!). When I get time I'll post about being open about collaboration (I've got a bit of a bee in my bonnet about the 'White Label' culture - which strikes me as largely unnecessary).
Anyway, please-please-please-please can you all watch my campaign, sign up, and then make your own and get it out there? Cheers!