FIFA Street is a console game where you play a ridiculously supercharged version of football, doing tricks that aren't physically possible in real life (like all games from the EA Sports "BIG" series). So, it seems logical of W+K Amsterdam and EA Sports to make a little video of what-it-would-be-like-if-you-really-could-do-all-that-stuff:
Nice, isn't it? There's not a really fresh creative idea here. "Computer game goes real world" feels like it has been done before. But the concept is particularly relevant for such an outlandish game and its executed very nicely indeed, so should drop the jaws of the kids its aimed at.
I also think the absence of a 'message' at the end is great. It doesn't feel like an ad, with BUY BUY BUY at the end, or a wanky strapline like "Feel the street" or something. Its more like a nice bit of branded content, made simply to entertain - which I like. Very Nike.
The website has a cool style too. Although its a bit lost on me because I haven't played the FIFA Street series, so I can't really comment. (Pro Evo all the way for me.) Still, its worth a look to see how the designers coped with having to do a caricature of Peter Crouch. How do you exaggerate his height?!
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