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    « A Taylor At War - Ch. 1, Part 1. | Main | Matter. Part 2 - The stuff in the box. »

    Feb 03, 2008


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    Andy Piper

    Hi Rob, I actually pinged a link to my blog post and video through the the matterbox email address, no response from them though.

    I like your idea about making the items more "opt-in" but that of course removes the element of surprise from the package. And some items will inevitably be oversubscribed, while others will not be touched.

    In general I think the brands themselves could leverage this opportunity in a more digital way - I noticed that the Jordans thing had a link to their website but other items had no obvious online component.

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