Scientific Advertising. Claude Hopkins.
Hello
Congratulations on your choice of reading material! Hopefully you'll like my thoughts on bits of creative advertising (often digital things), and other stuff I feel like blabbing on about.
If you're looking for our agency, Nonsense, here's where our website will eventually go once we've interviewed all our Grandmothers. (Long story - but its there to read.)
Brrrrrrrring.
Calling would-be-assassins. I look like this.
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Where are you all failing to visit this blog from?
October 2008
DWRC
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I'm in this business networking chapter:
Reading material
Apr 03, 2008
Mar 04, 2008
FAO Russell Davies: Thanks, but no thanks
Its never nice turning someone down for a job - particularly someone of Russell's calibre. But, when you've got a clear vision, and the determination to carry it through in the pursuit of creating the world's best agency you've got to make some tough calls...
...was that at all convincing?
Thought not. For those of you who aren't readers of Russell's blog (Hi Mum) he has been trying to work out how the hell Amazon's ranking system works for his fantastic book "Egg, Bacon, Chips & Beans" - a guide to the best fry-up dispensers in the bits of Britain where Russell goes a lot.
In the process, he asked if anyone wanted to buy a copy from him so he could do a bulk order from Amazon and watch the ranking go ballistic. (That didn't happen, so he's still none the wiser.) To make it more interesting, he allowed anyone who ordered one to request a dedication. I couldn't resist the opportunity to be silly, hence Russell's fake request for a job.
To be honest, I didn't think he'd go for it - but am very pleased he proved me wrong, and chucked in some nice little badges too. Thanks Russell.
Jan 27, 2008
Geek heaven
This book is awesome. Full of superb stats, some of which aren't entirely useless. Random stat: the UK ranks 18th in the world innovation index. What are we playing at?! (Special thanks to Mr Giraffe for helping with the photo.)
Its called The Economist Pocket World In Figures, and I'm gonna buy it from Amazon.
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